# Team How did Revflow come about? Back in the summer of 2021, we attempted to acquire a small machine-learning SaaS that enhanced audio quality to studio-tier levels. The sale never happened as the application was de-listed from the marketplace. In defeat, we were reading articles on the application and luckily got recommended an article about the opportunities revenue-based assets provided. As we both come from finance backgrounds, (with Aaron being technical and George being functional), we decided to explore this market further and see what options were available. We settled on the trading platform concept as we liked the idea of matching businesses to investors whilst remaining capital-light ourselves and letting investors reap the yield of this emerging asset class, taking a small transaction fee for providing the infrastructure in the process. However, with market saturation setting in, we needed a stronger moat to compete. Having both participated in the crypto markets for several years individually and witnessing the exponential growth of DeFi first-hand, we identified that DeFi itself had a strong opportunity to create multiple moats operating under this model both now and in the future. DeFi enables us to unlock this asset class to retail investors, allows us to provide higher yield and spread the risk for institutional investors and allows us to create a myriad of large opportunities down the line that are not necessarily available to our TradFi competitors. If you'd like to join our team, email us on . ## Founding Team **Aaron Leggett, Co-Founder & CEO** With a background in Technology Consulting, Aaron has developed his career in financial system implementations with a strong focus on financial data analytics. He has touched all parts of the analytics lifecycle, from strategy and architecture to build and deployment. As an alumni of Accenture, Aaron has worked with clients across a variety of verticals, from Government to Investment Banking and Education to Aviation, delivering critical solutions all the up to board level and positively impacting hundreds of thousands of employees, client customers and client suppliers. Strategic and technical, Aaron has no problem getting his hands dirty deep inside codebases whilst remaining hyper-focused on the big picture and wider vision. **George Baker-Jewell, Co-Founder & COO** George holds two first-class degrees in MSc Finance and BSc Business Management and has been working in Financial Consulting for the past 2 years, with previous experience in Asset Management. His clients have ranged from investors, banks and corporates, providing financial advisory and modelling services consisting of building models side by side with clients through to full model audits. Additionally, George has extensive team management experience and experience managing SPV’s, enhancing his ability to deal with multiple internal and external stakeholders simultaneously. George's prior experiences, coupled with his wealth of financial knowledge, allows us to quickly iterate over financial engineering decisions to ensure our customers get the most accurate health scores and low discount rates whilst getting our investors get the best possible yields. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://revflow.gitbook.io/revflow/whitepaper/team.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.